The financial newsletter business is just that — a business. Banyan Hill Publishing is in it to win it, just like everyone else.
Unlike some businesses, however, we care deeply about earning our profits by creating real value for our readers. As investors ourselves, we feel your reaction to market gyrations too.
When you win, we win, and when you lose, we lose.
That unique synchronicity is one reason we crave your feedback.
I read incoming mail from my readers every single day. (Given how hard I lean on them to get our replies right, I probably won’t be getting any Christmas cards from the Banyan Hill customer service department.)
I thought I had a pretty good sense for how our subscribers feel about us.
But nothing prepared me for the response to our just-concluded Total Wealth Symposium (TWS) in Hollywood, Florida, last week.
Roll Over, Beatles
Over 400 people attended TWS, and hundreds more viewed the livestream.
They came to hear me, Paul Mampilly, Jeff Yastine, Matt Badiali, Mike Carr and Chad Shoop talk about our investment services, and in my case, about asset management and wealth preservation as well.
The response to the new Banyan Hill lineup was overwhelming — literally. I fielded so many questions and participated in so many discussions with attendees that I came home hoarse.
Every time I turned to look at one of my colleagues, they were being mobbed like rock stars. (Minus the underwear flinging, of course, although I might have missed some.)
I don’t say that to brag.
Rather, I just want to share the enthusiasm we felt from those of you in attendance. I know I’ve never experienced anything like that before.
I’ll be honest with you. I’m not always as sure of myself as I may sound. It’s important for me to hear what’s working well and what isn’t so I can fine-tune my work to serve you better.
But TWS left me a bit worried … surely, we are doing something wrong?
I’m kidding, of course. There were constructive comments about tweaks we can make to the way we manage the timing of trade alerts … improve the accuracy of our text-alert systems … and requests for updates to issues I haven’t covered for a while, like privacy and offshore living and investment.
But on the thing that matters most to me — whether you really enjoy reading what I write for you — I left TWS happier than a kid at Christmas. For example:
I really enjoy your work. I learn new things every time I get one of your reports or podcasts. Even if I don’t plan to use a specific strategy, I feel better just knowing about it. It sure does make my cocktail party chitchat more interesting.
The thing I like most about The Bauman Letter is the stories you tell. You’ve led such an interesting life. Sometimes I look forward to your reports just to see what experience you’re going to relate next — running away from angry elephants, sailing the oceans, traveling in exotic places — what next?
When I heard that the Smart Money Alert was going to be added to The Bauman Letter, I panicked. I misunderstood and thought you were going to discontinue it. I was going to write in and ask you to keep doing it for me if I paid you directly. I’m so glad it’s still part of the mix … It’s done extremely well for me, and I’ve made a ton of extra money this year using it!
When you spoke about the “red zone” of the five years before and after retirement, it scared the heck out of me. The way you described the nervousness one feels when the financial stakes are so high tells me you really empathize with people like me. I’m so glad I’m signed up to your Alpha Stock Alert system — I need that hedge more than ever!
If I Do Say So Myself…
Again, I don’t relate these TWS snippets to brag. It just makes me happy to know that our synchronicity as investors is working so well. When you win, we win.
I realize, however, that many of you have yet to try out one of our Banyan Hill services.
After hearing firsthand how so many people are gaining real value … earning real profits … enjoying entertaining writing … I’m happy to stick my neck out and say this: The single most important thing you can do right now to secure your prosperity is to join the Banyan Hill family.
Believe me, that’s not just a sales pitch. I’d be saying it even if I didn’t work here!
Editor, The Bauman Letter
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