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Latest Insights on CTV

Roku is one stream to rule them all Nielsen meme small Mr. Roku Rising; Zoom & Gloom; Stay On Target
by Joseph Hargett March 2, 2021 Great Stuff
The Nielsen Effect For decades, Nielsen (NYSE: ) ratings were the gold standard in traditional TV viewership and ratings. While TV is no longer traditional, Nielsen still knows its target audience and what ads best suit that audience. And Roku (Nasdaq: ), the king of the streaming TV market, just made a very important deal […]
Be fearful Buffett Dickens Michael Jordan quote meme small DoorDash Away, AirBnb’s Infinity and Beyond McMeat
by Joseph Hargett February 26, 2021 Great Stuff
Friday Four Play: The “Ain’t That the Dickens?” Edition It is the best of economies. It is the worst of economies. It is a season of much-anticipated growth. It is a season of much-feared loss… Great Ones, if it sounds like we’re stuck in Charles Dickens novel, it’s because — maybe we are. Wall Street […]
Roku is streaming down those country roads, and a pair of analysts say what we already know: Roku is the king of the streaming market. Roku Romps; FireEye’s Red Scare; Overweight Mouse
by Joseph Hargett December 9, 2020 Great Stuff
All Roads Lead to Roku Streaming roads, take me home … to the place I belong! Movie dramas with mountain mamas. Take me home, streaming roads. John Denver? In Great Stuff? Will wonders never cease? Yeah, well … I’ve watched a lot of The Queen’s Gambit on Netflix lately. Main character Grace hails from my […]
Election results, pandemic responses and October jobs data … man it’s a busy week. And we didn't even mention earnings season yet. Election Forecasts; Clorox’s Clean Sweep; Nio the Golden Child
by Joseph Hargett November 2, 2020 Great Stuff
It’s the Final Countdown! We are close, Great Ones! One of the major cogs in the vast volatility machine is about to be put out of commission. Election day is tomorrow. While I don’t expect a clear winner before the day is up, we should be able to put this uncertainty driver to bed very […]

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