In the mid-‘90s, Americans were introduced to the internet through the U.S. Postal Service.
That’s how millions of AOL discs reached their destinations.
After loading up one of these AOL discs on your computer and plugging in the modem, the next thing you heard was:
The modem’s screech exemplified the beginning of the internet. It was usually followed by: “You’ve got mail!”
This was “Web 1.0.” It was mostly static web pages, email and chat.
Both individual users and major media companies created content. People built their own web pages, which hosted their photos and music and also linked to their favorite web pages.
Sometime around 2005, “Web 2.0” burst on the scene with the arrival of social media.
Platforms like Facebook, Instagram and Twitter allowed users to share their photos, videos and opinions.
Web 2.0 unleashed a wave of innovative companies with cumulative market caps in the trillions.
It enabled things like podcasts and music streaming (Spotify), vlogging (YouTube, TikTok) and social networking (LinkedIn).
However, centralized companies that monetize user data and control all content added to their platforms now dominate Web 2.0
Web 2.0 unleashed some of the biggest companies in the world, but not without a major downside. The companies with a first-mover advantage turned into monopolies.
To use services like Gmail, Airbnb and Facebook, we have to hand over our private data — our likes, photos and even intimate conversations.
To use a GPS app, the company maintains your travel record and knows where you are.
But the next iteration, “Web 3.0,” will flip the entire internet on its head…
The Rise of Blockchain
Blockchain is the big catalyst that will catapult us into the next generation of internet.
Blockchains get rid of the middlemen. It all started with bitcoin, which allowed two people to transact something of value over the internet without the need for a centralized intermediary.
Bitcoin’s ownership isn’t tracked by one organization like your bank or a payment processor. It abides by certain rules (the protocol), and who owns what is accounted for by a decentralized network of computers.
Even banks are starting to embrace blockchains’ immutable ledgers for securing transactions.
But it’s the underlying blockchain technology that offers so much more than an alternative form of currency and payment mechanism.
Our Decentralized Future
Web 3.0 will give users control over the internet again.
Instead of Facebook, Instagram and Twitter owning everyone’s data, you’ll be able to control it, much like you can keep crypto tokens in a browser wallet like MetaMask. This will allow users to choose who they want to share this data with.
Web 3.0 will also cut out the middleman in the creator economy.
It will transform platforms like Spotify and YouTube, allowing creators to share music and videos directly with their fans. And cryptocurrencies will allow you to own a part of Web 3.0.
Building this decentralized future won’t be easy, and it won’t happen overnight. But like all technologies of the past half-century, adoption happens slowly at first … and then all at once.
We witnessed this with the internet. The number of global internet users jumped from 300 million in 2000 to 2 billion in 2010 to nearly 5 billion by the end of 2020.
Smartphones are another example. They barely existed 15 years ago. And now, the average American spends 3.5 hours a day on one!
It’s Time to Own a Part of Web 3.0
We’re seeing the adoption of Web 3.0 in the growth of MetaMask wallets.
These allow you to hold crypto tokens and interact with Web 3.0 websites for trading cryptocurrencies, playing games and buying NFTs.
MetaMask wallets have grown from 545,000 monthly active users in July 2020 to 10.3 million in August 2021. That’s over 1,800% growth in just one year.
Now is the time to buy into the future of Web 3.0 technology before it goes mainstream and disrupts the internet.
You can learn more about Web 3.0 and the future of the internet by checking out my Next Wave Crypto Fortunes service.
Editor, Strategic Fortunes
From noon till open Eastern time.
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