The Godfather Don BNPL Meme

Buy Now, Pay … Never?

Great Ones, we’ve talked enough about fear lately — some real legitimate terrors, like recessionary fears, supply chain worries and all that jazz.

‘Course, we’ve talked about some … how do we say this … less-than-usual fears, such as wading through a thrift shop’s sea of used Crocs and secondhand overalls to try and find something vaguely resembling style.

But the fear that “buy now, pay later” (BNPL) companies are feeling right now? Ooooh, that’s a way different kind of fear. It’s existential. And it’s all because of Apple (Nasdaq: AAPL).

What I'd miss keep Greatness flowing meme

You OK, Great Stuff? Something different in your cereal today?

See, we mentioned on Tuesday that Apple was venturing into the BNPL game. And by the end of the week, companies like Affirm (Nasdaq: AFRM) were still … still … feeling the shock waves from Apple encroaching into their turf.

Down 22% this week alone? Sounds about right — even with the ever-higher cost of goods and the willingness to overspend, these kinda-sorta-credit companies weren’t doing all that well in the first place.

Fellow BNPL lender Klarna was also shaking in its boots on the Apple news, though of course since it’s not publicly traded, we can’t exactly measure the fear there. Besides, no matter how much Klarna’s CEO brags that the BNPL competitor is “actually extremely recession-proof” … is it Apple-proof?

Remember what Great Stuff pointed out about these kinds of startups on Tuesday:

After all, these “buy now, pay later” companies have no moat — meaning there’s no barrier to entry for any of their services. A lot of big tech and bank companies can easily offer the same setup, skipping the middleman altogether.

So what do you get when you combine “no moat” and a teensy-weensy lil company called Apple? Yeah… Apple sees the “middleman” — any BNPL company, in this case — as profit-stealing competition that’s easily steamrolled.

With Apple’s wide user base and the platform’s walled-garden dynamics, it’s gonna be Death Star versus Alderaan levels of destruction here for firms like Affirm, Klarna and maybe even PayPal.

Apple’s lifeblood now is its services revenue, be it from the Apple Store, Apple Care or any other iService. Why not add more financial services to the mix?

Why wouldn’t Apple want to let users purchase useless junk even easier — and then owe Apple money at the end of the shopping spree? That’s revenue, baby!

Until Tim Cook and co. unleash Apple Pay Later on the world, it’s not exactly the end of Affirm or the other BNPL startups. But the end might be in sight…

And so the fear on Wall Street lurks — at least for any BNPL investors out there.

Thing is, what if instead of trying to feel out the levels of market fear all willy-nilly — we don’t have the Force, let’s face it — you had a real, battle-tested way to detect fear and greed?

Behold: Mike Carr’s new Greed Gauge.

Not only could it have predicted losses as great as 80% during the COVID crash, but rigorous back testing shows it could have returned gains as high as 775% in 31 days or less.

Even better? Mike’s got 20+ years of trading data to prove that his new strategy would have also delivered profits in seven of the last nine market downturns!

You need to see it. Click here for more!

Why Shouldn't I Go All In Bilbo Ring Meme

1 Investing Tip To Rule Them All

The No. 1 tip when it comes to investing? Never make an all-in bet on one stock. Here’s why.




Greed Gauge Metronome Meme

It Ain’t Easy Being Greedy

Tired of trying to time when to enter and exit your trades? With the Greed Gauge, it’s as simple as buying on GREEN and selling on RED.



Charles Spinoff Companies Guy Behind Tree Meme

A Glitch In The Market Matrix

When a company spins off part of its business, a glitch occurs that creates a profit opportunity for investors who act quickly enough. Check out the deets from Charles.



Emporer's New Groove Crypto Price Drop Meme

Crypto’s New Groove

According to some market experts, crypto prices are “supposed to be dead!” But as Ian King explains, you can’t keep a good Kuzco … erm, crypto down for long.



Target Retro Bullseye Meme

Retail Is A Battlefield

Target is eating the cost of supply chain disruptions and soaring inflation. And for what? Well … for you.



Write to us whenever the market muse calls to you! is where you can reach us best.

In the meantime, here’s where you can find our other junk — erm, I mean where you can check out some more Greatness:

Until next time, stay Great!

The Great Stuff Team