Tag: Amazon

When it comes to toying with your emotions, there’s probably no place worse than the stock market. That’s because our instincts and built-in tendencies serve us poorly as investors. There’s even a growing field to study and explain these “behavioral biases.” Some are well-documented, like herding. That’s where investors just follow what everyone else is doing (which is a bad idea, of course).But there’s another instinct I’m seeing a lot more of lately. And like all the others we fall prey to, when followed blindly, it can do real damage to your portfolio. That is: the urge to buy something on sale.