This Spinoff Rear-Ended the Used Car Market
I’d rather have a root canal without anesthesia than negotiate with a used-car salesperson. That was the challenge that two retail electronic executives wanted to tackle. In 1991, they came up with a new way to sell used cars. They wanted to create a buying experience that was pleasant and enjoyable. That’s when Richard Sharp and W. Austin Ligon came up with the idea for CarMax…