The New Gold Rush: Insurance Against the Collapse


I get this question all the time from people: Why should I bother owning physical gold or any other precious metal like silver or platinum?

What’s my answer? I tell them owning precious metals is an insurance policy, plain and simple. And with central banks doing what they do best — dropping interest rates down to zero and putting the money printing presses into overdrive — boy, do we need some insurance these days.

Think about it. Let’s use another kind of wealth protection — fire insurance — as an example.

Records from the National Fire Protection Association tell us that, back in 1977, there were more than 723,000 house fires. A decade later, thanks to the increasing use of smoke alarms and flame-retardant building materials, the incidence of such blazes fell by 25% to 536,000 house fires. Nearly four decades afterward, and the number of home fires continues to decline by nearly 50%.

Yet we continue buying fire insurance for our homes (and renter’s insurance if we’re leasing). Why? After all, the odds of having a fire are lower now than they’ve ever been.

Our reason can be boiled down to three words: Just in case.


Gold Is Wealth Insurance

We don’t know when a stove might be left unattended just long enough for a grease fire to start. We don’t know when a bit of electrical wiring might short out, sparking a blaze inside of a wall.

That’s what insurance is for. Our homes are a valuable asset, and we want to protect them.

But what about protecting the rest of our wealth-related assets?

That’s why precious metals like gold, silver and platinum command our attention in these uncertain times. Perhaps that’s why a number of central banks around the world have sharply stepped up their purchases of gold bullion.

For instance, in 2011, Turkey’s central bank owned about 100 tons of gold, according to World Gold Council figures. Today, the bank owns nearly 500 tons. India, Russia and China have all stepped up their purchases in recent years, too.

Likewise, federal budget deficits remain a serious problem. In 2016, the Congressional Budget Office stated flatly that the U.S. government faces a serious problem in coming years because the economy just cannot grow fast enough to keep up all the financial promises made to Americans. No one knows exactly how such challenges will be resolved or how quickly.

Blue Light Special on Precious Metals

It’s no surprise either that sales of gold, silver and platinum coins achieved high-volume sales records in recent years. Certainly, citizens in other countries facing serious economic challenges are quickly realizing gold’s value as an insurance policy.

For instance, the U.S. Mint sold a record 47 million ounces of American Eagle silver coins in 2015, while gold coin sales leaped by more than half. Austria’s national mint posted its third best year of sales ever. The Royal Canadian Mint broke its own sales record for silver bullion coins for the third year in a row. Japan’s largest gold retailer recently said it saw a significant boost in gold purchases from ordinary people. “Many customers are wagering that it’s better to turn their savings to gold as a safe asset,” said Takahiro Ito, the gold retailer’s chief manager.

Of course, that’s exactly what our gurus like Ted Bauman and Jeff Opdyke have been telling members of The Sovereign Society for quite some time now. Clearly, with the rising sales and popularity of owning physical precious metals, more investors recognize they need some to counter the continuing imbalance in the global monetary system, and to make sure their wealth is prepared for all contingencies.

Kind regards,
The New Gold Rush: Insurance Against the Collapse
JL Yastine
Editorial Director

  • Patrick Gage

    There are several mints that offer online sales such as JMBullion, APMEX,,

  • Bob Arnold

    I WANT TO PUT OUT A WARNING TO EVERYONE. BUYING ONLINE ALL your purchases can be tracked by check, paypal etc. if you have the money find a dealer who is legit. pay cash while you still can. i don’t claim to be a know it all.
    i suggest buying a roll of 1/10 ounce gold. be the change maker. i know the premium is higher but if gold does what they say what are you going to barter for a ten thousand barter piece. also get your barter items. lead, booze cigarettes, food. i say for the average joe 30-35 ounces of gold. silver try to get as much as you can Silver does not perform well in deflation. i have studied much for what’s worth and they say expect deflation. only one economist dent says it’s going to be deflationary. for a long time, others say expect short term deflation and boom hyper inflation. You young guns out there get an extra job even if it is 10-15 an hour part time, if you own metals don’t tell ANYONE even your closest friend unless you are pooling together.

  • Bob Arnold

    i reallydon’t think trump himself would. i read an article and it had him holding 10 ounces of gold. he says every average american shuld own at least ten ounces of gold. he may get his life threatened by the deep state obama? or acters we don’t know.look your damned if youdo and damned if you dont. s, throw the dice.REMEBER GOLD and silver are insurance to help get you trough this. Reeber silver does not perform well in dflation but even had it’s day in The great depression.

  • Steveng

    This coming collapse will be like no other.

    It would help to research about how people and businesses survived during the Great Depression. A few people and businesses at that time knew what was about to happen and put away a few dollars to survive the depression and ultimately thrived afterwards while their competitors went out of business.

    If there were a collapse of society, stocks, bonds, gold, silver, money and other useless material assets would be, well, useless. My dad asked us kids “what would you rather have $10,000 GMC stock (GMC was his favorite vehicles since he owned a produce company and a restaurant in Chicago during the 1950s and 1960s) or a $10,000 commercial coffee maker?” He taught us kids to buy the coffee maker because if things go bad everyone needs their coffee – even during the depression. One cannot control the price of paper assets (stocks and bond, etc), but one can control hard assets like real estate and coffee makers.

    Learn a trade: agriculture especially using heirloom seeds (including food preparation and preservation), husbandry (including skinning and butchering, see note below, and maybe training guard dogs), welding, carpentry, masonry, plumbing, electrical, mechanical, seamstress, cooking / baking, security. Also, learn to barter so when the economy collapses you’ll have something useful to trade. Or better still create a bartering co-op. And best of all, keep your spiritual faith strong, you’ll need it.

    Note: many, if not most, people have an aversion to killing and slaughtering an animal for food. If you could acquire this skill, you’ll be well known in your neighborhood with plenty of jobs. You may also want to think about raising rabbits (or teaching others to raise rabbits for meat), they taste like chicken – and they are easy to breed and raise even in an apartment. Do an internet search for “raising rabbits for meat.” Storing up beans and cornbread is ideal for the short term. Read the internet article “Feed a family of 4 for 1 year, for less than $300.”

    Also, learn how to make slumgullion stew, mmm mmm good.

  • jrj90620

    Kitco looks like a safe place to buy at reasonable prices.

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  • JohnnyTremain

    JL, I agree with your conclusion… that I should accumulate gold. But I somewhat disagree with your view of gold. Referring to your analogy, I would say that gold is not like the insurance. Rather, gold is like the house. Gold is the asset. In 1912, J.P. Morgan said “Money is gold… and nothing else.” Notice that he didn’t say that “Gold is money”, which would leave open the possibility that other things were money also. He said that “Money is gold”… and nothing else is money except gold. No one should be fooled into thinking that Federal Reserve Notes are wealth. If I want to accumulate wealth, I accumulate gold.

  • Don Raymond

    Hard Assets Alliance is a great place to buy and hold, or take delivery if you want, of gold and silver. You can open an IRA there even. Their prices are generally better than Ampex or Kitco.

  • James Torellie

    There is No Insurance of any kind for a big collapse. Who wants to really hang around for that. Finding a tall bridge or cliff and problem solved. I do not want my family killed over a can of beans that taste like sh&t anyways.No one has arms long enough when the sky is falling.

  • Bob Arnold

    jail might be better. in the great depression some guys wnt to jail on purpose. hey got to eat.i have a feeling in my ut that this is going to be bad, very bad.

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    Who do you think you can sell physical gold to? No one is set up to give food or drink in exchange for gold. Land is a better thing to buy, just do not improve it in any way. Let the weeds and trees grow. Eventually someone will want it and pay the relative price for it as development increases.

  • Alberto Alvarenga Rebollo

    I personally advice governments against wasting time and money buying gold. All the gold that has being mined since he beggining of civilization is 187,200 Tons. At $1,274.20 US per ounce, the total value of that “yellow shiny metal” is $8.4 Trillions dollars ($8,413,915,685,760.00). How can the nations in this planet back up with Gold or make meaninful payment to keep indulging the world population into $79.3 Trillions of GDP or goods and services produced in 2017?

  • Alberto Alvarenga Rebollo

    In a desperate survival time with no permits to raise rabits or hunt or even fishing license is great advice. Then the coffemaker needs electricity and a local to sell or trade with people. What is always real is the sovereign bullet that needs no “psychological convincing” as gold needs to have, so others do what you want.

  • truthtester

    There is an idiot claiming to be a Harvard professor advertising on WND that Gold will fall below 700…

  • truthtester

    Do not buy from Lear Capital. They cheated and stole from my elderly friend.

  • truthtester

    silver bullion one ounce coins…in my opinion.

  • truthtester

    Gold has never been worth nothing. New Technology turns worthless in hours…Bitcoin you say? LOL

  • sagacious536

    I have used JM Bullion and found them to be very helpful AND HONEST ! I just received some Morgan silver dollars and they are exactly as advertised, coming in secured plastic holders. Beautiful. I plan on using them for all of my purchases in the metals market. Their website is very informative and shows ALL that they have to offer.

  • Jeffrey Mark

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  • Oh Mi

    In a Crises if Governments ever Collapses
    Or a major World War !
    Evn Gold is useless …everyone !
    Why ?
    How much can you carry in weight that in an EMERGENCY WAR SITUATION What happens you Flee Your property leaving all behind which either gets found and stolen or it gets stolen along the way that you end up losing any way !
    Just hope you do not get to the World War 3
    Red Alert situation of evacuation !
    So Everyone LearN from the past world wars? Where no one had taken nothing except Death and Losses !
    Money will buy nothing not even Gold as the gold will have no Valuation value at the he time of crises you could pay 1kg of gold for a loaf of bread its what the Vendor can ask for ?
    If not seek foid else where ?
    So would you pay 1kg of Gold or any other asset metals !…for Bread ?
    Trust the only Metals to stock up on is Guns and Bullets .Many as you can !
    As there will be people who dont care about anything or anyone except themselves and they will Take by force (OR) KiLL if they have to?
    So the best invention is Mine ?
    ****1st its Guns and Bullets ! ****
    ****2nd its BLoCKChain Credits ©®™✓
    Its a CentraLised Community based No Ownership SeriaLised certified Printed IOU
    Just like Money ! You exchange the goods and services for the IOu’s and then the BLock Chain IoU Credits will transfer to the appropriate new holder as the Serial numbers matches the Ious !
    Note its the same as money just No Governance or ownership over the IOU’s
    The serialised Iou’s are Manufactured to the planets Gold Value amount and then Locked in No more produced !
    The value ofThe iou’s circulate just like money but the Can never ever be reprinted or manufactured or Counterfited !
    The Entire Nation will be automatically be distributed the iou’s wealth through the NoN Governed NationaL blockchain system
    Everyone in the entire UsA nation or any adopted nation will have Funds directly aplocated to them on the First Distribution
    Then after that its locked only through business and work can you accumalate iou credits Credits…
    1st manufacture of blockchain Iou Credits
    Eauals to the monetary Gold Vault Deposits held ……well its an idea
    From inventor white paper concept
    Mark Manino
    Australia !
    Blockchain iou Credits
    2017 ! LoL. LoL LoL !

  • Oh Mi


  • Oh Mi

    Only to what a market ok f human beings percieves to make it a value $?

  • Joseph Iacovacci

    AND then there is Edelson who has predicted exactly what gold would do in December when it was the early part of November. They agree with the former posters that the world is headed for the biggest depression we have ever encountered (by we I mean people who were not part of the Great Depression. I have heard numerous famous economist and finance people say the same think. There is David Casey who says beware of Fed Coin since the Feds are already looking into a type of blockchain cryptocurrency that they can control; Jim Rickards recently wrote a book called The Death of Money and then there is Edelson research who says the same things; people in the streets, governments trying to nationalize private wealth and get money however they can. They talk about the US government not being able to pay 30 million federal employees and you can forget about Social Security, or Medicare and any other government programs EXCEPT every one of these high powered finance guys says that GOLD is where it’s at. BUY GOLD is what they all say even Alan Greenspan (remember him) says GOLD is undervalued. What many recommend is to buy stock in a company that is making money mining gold NOT companies that are only LOOKING for gold but companies like I AM GOLD that have gold reserves and have been making money mining the gold and selling it for years now. I AM GOLD NY Stock Exchange symbol I A G beat expected earnings of one cent per share by 6 cents last earnings report when they reported 7 cents per share earnings. Take a look at their numbers.

    This bloodbath is not supposed to happen until about 5 years from now but could happen sooner. Gold has never been worth nothing for thousands of years. Paper money may be worth nothing but you’ll always be able to buy a loaf of bread with a Silver or Gold coin or nugget. Jesus was given up for 30 pieces of silver. The people who posted before you are thinking the right way except for the guy who speaks about guns and bullets; I certainly hope it doesn’t come to that. It is logical that when the money starts to come out of the stock market some of it will go to gold. I’ve seen predictions of gold going to $5,000.00 per ounce but look for $1500.00 real soon. In the last few days Gold came from $1242 to $1313 where it is as I write this note. But the former posters make sense when they say to look to invest in things people need to live rather in things people want. So instead of paying upward of $180.00 a share for Apple Stock (it’s really not worth near that much) buy a share in an Apple Orchard because when the crash comes you’ll be able to eat Apples from your Orchards but the only thing you;’ll be able to do with Apple Stock is wipe your ****. Imagine $180.00 **** wipe.

  • louisabt

    Learn to live off the land, find some land out of city limits, if your city does not allow a vegetable garden in your backyard or backyard chickens, get seeds, plant seeds, get chickens, learn to can foods, dry foods, sew your clothes, you get the picture ?

  • Andrea

    No one is backing it no precious metals behind. I just feel Bitcoin is a pyramid scheme.

  • Gold will never leave the world as the support of Currency! Read this Blog for proof:

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  • Oh Mi

    Monetary Money Exchange ©™™✓
    The New Monetary Money Exchange of the Barter Trading platform !
    The Monetary Money Exchange allows you to register your interest ..of Services and goods to a Market value ?
    The goods or services conducted is Registered on the platform and exchanged for points value which is simiilar to a Banking deposit account !
    The goods and services are then echanged to and for other goods and services through the Monetary Money Exchange platform and a Reciept Number is issued between the Reciever and Issuer of the Said agreed Goods or Services !
    No different to Bitcoins….or… Currency…
    Except there is No Volatility on Barter Services.
    Then Points are Exchanged For Digi Dollars
    Which are then can be utilised For purchasing power of Products and Goods.
    Labour Force creates the points and then exchanged for Digi dollars For products and purchases.
    Nanny employed looks after a Families 20 points per hour x 20 hours per week.
    The exchange allows reciept to Transfer through the exchange as the Reciever from Issuers accounts !
    Then the Reciever then later when required
    Wants to purchase products or goods or services without exchange of barter it may do so !
    Its No different to, money Currency, Bit coin what ever Rubbish out there on the Market.
    The Market and Exchanges are betting Houses Pushing Stock prices and asset priced values volatility up and down ?
    What is steel is SteeL ?
    A burger is a burger is a Burger ?
    A Carpenter is a Carpenter ?
    Must the market capitalise on the Labour of others to make Economy work ?
    Greed Lust of Skilled entreprenuers who make vast fortunes betting the maket on other dometicised Labour !…creating Volatility within economic Stabilty. ..why ?
    No need !
    Simply you can have a Stability economy of Wealth spread throughout society.
    Though an occupational Nanny most probably never become wealthy in point values unless its mutiplied its self 20 times Example thats where Lending comes in ?
    See its just like it is present but there is no manipulation to Greed and Lust and Defraud the economic system as there is No Monetary Instrument to grab your hands on !
    It must be purely be through labour and employment point values to exchange into digi dollars ?
    So what the pensioner with no home Do ?.
    Well the exchange allocates the pension economic value of market at the time to survive in the market place !
    Trust me this system works !
    No differrent to Economic Monetary instrument values…the only thing is it has No Monetary instrument to Grab or Defraud.. your hands on it cannot easily be created
    without the Convincing Scamming instead.!
    So what you think about Monetary Exchange platform now its Bank Without the Cash ?
    Points exchaned for digi dollars. ?
    400 points to a Nanny Labour exchanged for 400 digi dollars.
    If there is NO WORK in the current economic values of money….then same proceedure you simply make Nothing ?
    Its no diffrrence at all the only thing that money brings is Manipulated market Trading….of Greedy thieving stock exchanges and Manipulative market tradng Entreprenuers …that shifts the balance of economice Values onto the Labour force ,!
    If you Exchange Time for income you are based on that point values …if you need to become an entreprenuer you must have accumalated point values and Digi dollars to invest into the business of choice of industry to create your wealth…
    Not invest into an economy of Greed market manipulaters that you may lose out due to Relying on Experts that also manipulate to Fraud and what ever drives their Greed into the Economy that Sucked up Your Precious Paid Time Value that made you Lose out your Savings of Cash !
    The system can Still **** your Point of digi dollars accumalated from your saings only on the basis you have been Tricked manipulated into a Product or scheme by defraud ! And then if found Guilty of the Offence the Company or Representative automatically will lose out and Ruimburse all the digi dollar and points value back to the Original holders as it Monetary Platform is BLockChained Technology !
    Every track of Points and Digi dollars are Verified and Reciept issued and ?
    Now No policing is Required as that eliminates Corrupted society We Survive in !
    ELiminating the Wealthy Greed of power houses to the Same LeveL as Anyone ELse on the Market of Economy.
    Kind Regards
    Mark Manino
    Monetary Money Exchange ©®™✓

  • Carol

    Population reduction ???!!! Ya think ?

  • Alberto Alvarenga Rebollo

    NO…I need overpopulation so few billions will not fear step inside my alien drones transport to be transfer into the new planet.

  • Alberto Alvarenga Rebollo

    bitcoin is a scam as all crypto-currencies. Paypal is free and secure.
    Since 2010 Bitcoin miners had being paid $3,417,446,626 in 296,247,899 transactions or $11.54 per transaction average. For 22,649,022 wallets that charge is $150.89 per wallet. Certainly Bitcoin is not a Free bank. The man saying Bitcoin will reach $100K when Billions of people use it is a pirate.
    Data for Bitcoin Owners BlockChain Luxembourg S.A:
    Here if you see the live bitcoin ask and bid orders, most of them are 0.01 or less…Meaning since months now they were financially poor gamblers.

  • Thecentralscrutinizer

    The upcoming devaluation of the dollar will look something like what has happened in Mexico and Argentina. Bitcoin is a hedge against this somewhat , owning some Gold is good as well. Bitcoin was invented after the banks collapsed in 08’ is really the only thing you can put money in that is not controlled by the central banks. Gold is still manipulated by the Central banks! With China being the Largest owner of gold worldwide. When this devaluation happens it will begin to show probably weeks ahead of time in the currency markets. The test will be when everything starts to hit the fan again, if investors run to the dollar there pushing up the dollar and commodity prices down ie., oil, gold silver etc., or another currency? Maybe the pound or the Swiss dollar? Either way there will be a devaluation of the dollar and it will be significant 50% probably.