And you may find yourself in a beautiful housing market, and you may ask yourself: Well... how did I get here? And how the flip do I get in on this housing boom you speak of?

Our House, in the Middle of Wall Street

Stay-at-home stocks are quite profitable this year. But unless you’re one of the Sultans of Swing trading, it’s been quite the bumpy ride — especially now that Wall Street has vaccine fever.

There are solutions to this Mylanta-infused volatility … and they don’t include more cowbell. OK, they do. But cowbell alone won’t help your portfolio. Blasphemy!

You can always attempt to swing with the sinners. But if your timing isn’t spot on, you’ll end up crying with the saints. Sure, the sinners are much more fun, but it’s a quick way to find out that Billy Joel lied … it isn’t only the good who die young.

So, where’s a good investor turn? One of the most overlooked sectors: housing.

Housing has been one of the most stable plays on the market this year. Yes, it’s boring, but that’s the point: boring, solid, stable returns. If you’re retired, this is exactly what you want.

Growth in the housing sector is impressive this year. In a normal year, this housing boom would be the talk of the town. According to the just-released S&P CoreLogic Case-Shiller U.S. National Home Price NSA Index — say that three times fast — home prices soared 7% in September.

That’s up from August’s 5.8% gain. It’s the biggest annual gain since September 2014. In fact, home prices are now 23% above their 2006 peak.

Jinx! You just jinxed it!

Facts are facts. And this time is different … though I’m sure you’ve heard that before.

Look at it this way; the economy was already booming back in 2006. Now, the economy is limping along. Back in 2006, there was no promise of stimulus or excessive economic growth on the horizon. Now, we’ve got massive growth to look forward to and solid potential for stimulus in the form of COVID-19 aid packages.

Right now, the growth potential for the housing market is more akin to 2009 than 2006. And this time, the economic turnaround will be much faster.

Two key points drive the housing market right now: ultra-low interest rates and de-urbanization due to the pandemic. People just don’t want to live that close to people anymore … go figure.

But many of us overlook another point in the housing sector’s favor: the stay-at-home market.

While the current work-from-home situation spawned from the pandemic, it will stick around for much longer. There are cost savings and flexibility for both employers and employees, and neither side will likely give those up easily.

In this new normal work environment, the home is now more important than ever, driving many to take advantage of low rates and upgrade their work-from-home offices … aka their houses.

So, how do I invest in this booming housing market?

I’m glad you asked! You can go off on your own and buy housing stocks like KB Home, Toll Brothers and the lot. Or you can get even more boring and buy into the SPDR S&P Homebuilders ETF (NYSE: XHB).

But it just so happens I know a guy with an amazing strategy for just this situation — a unique way to play the massive housing boom. Just without, you know, any of those house-flipping shenanigans.

Dreaming of becoming the first Robinhood land baron on your street?

Click here to find out how to make those dreams a reality!

Great Stuff Good Better Best

Good: Must Be Jelly…

Smucker raised its 2021 guidance due to “strong demand for at-home coffee and food.”

Let’s continue our at-home motif a bit longer, shall we?

J.M. Smucker Co. (NYSE: SJM) reported that earnings rose 9.3% in the fiscal second quarter on sales that climbed 4% to $2.03 billion. Earnings per share were $2.39, blowing past the consensus estimate for $2.23 per share.

That’s not Big Tech growth, but it’s pretty stellar for a company that sells jam, snacks and coffee. Furthermore, Smucker raised its 2021 guidance due to “strong demand for at-home coffee and food.”

At-home coffee and food? I know this likely refers to Smucker’s restaurant and food services business … but back in my day, at-home was just where the food and coffee were. I digress…

Smucker’s now sees 2021 sales up 1% to 2%, with earnings per share of $8.55 to $8.85. That beat the Street’s forecast of $8.65 per share and helped SJM jam about 1.5% higher today.

Better: Holiday Hoopla

Best Buy didn’t offer guidance for the holiday shopping period due to the pandemic.

Best Buy (NYSE: BBY) got punished today. The stock is down more than 5%, and it’s not because it ran out of PlayStation 5 consoles in seconds. No, I won’t let this go. (Editor’s Note: Trust me, he hasn’t…)

By all accounts, Best Buy reported blowout third-quarter results. Earnings per share came in at $2.06 versus the $1.70 expected. Revenue hit $11.85 billion, versus estimates for $11 billion. Same-store sales growth shot up 23% versus the 13.6% expected.

Adding to this litany of Street-beating figures, Best Buy also said that online sales skyrocketed 174% during the quarter.

But BBY shares fell more than 5% because the company did the unthinkable. Despite Wall Street’s vaccine hopes and quick-rebound dreams, Best Buy didn’t offer guidance for the holiday shopping period due to the pandemic.

“We believe our Q4 sales growth will be positive, but we don’t expect sales trends to remain at the levels we experienced during Q3,” said Chief Financial Officer Matt Bilunas.

Once again, we have a company being cautious about real-world problems, and Wall Street doles out punishment. If anything, Best Buy should see a tailwind — especially in online shopping — as more states re-enter lockdown.

If you wanted an entry point for a bullish BBY position, the market just handed you one today.

Best: Under My Ambarella Ella Ella

Ambarella posted a profit of $0.09 per share on revenue of $56.1 million.

The 5G upgrade cycle is underway way way, and Ambarella Inc. (Nasdaq: AMBA) is already making bank.

In case you didn’t know, Ambarella makes cameras on a chip. The company’s video- and image-processing chips are critical to mobile and smartphone cameras, especially those HD cameras that are so popular on today’s smartphones.

If you need proof, just look at the Apple iPhone 12. That thing has three cameras, and Ambarella provides the chips.

Need more proof? Just look at the company’s third-quarter earnings report. Ambarella posted a profit of $0.09 per share on revenue of $56.1 million. Analysts expected earnings of $0.05 per share on sales of $54.1 million.

Sure, sales were down year over year, but so too was the entire smartphone market. And that old smartphone market didn’t have 5G! Things are about to get real, and the only thing holding Ambarella and the smartphone market back is the pandemic.

Even that’s easing up a bit, as the company boosted its fourth-quarter revenue outlook to between $56 million and $60 million, versus consensus expectations for $51.8 million.

I’m not saying to run out and buy AMBA right now. Let that post-earnings 13% rally settle a bit first. But once it does, AMBA could be one of next year’s biggest plays … especially if this vaccine thing works out.

Great Stuff Quote of the Week

Something concise? In Great Stuff?!

It’s more likely than you think.

Our Quote of the Week might be the shortest and most conversational quote from a CEO thus far. Overly dramatic much? Well … you tell me.

Here’s Southwest Airlines (NYSE: LUV) CEO Gary Kelly with an intriguing strategy to power through that whole pandemic thingy:

You should fly.

Please fly. Please.

OK, but he’s a CEO, right? His job is to drum up business and make people want to buy LUV stock, right? It’s not like he’s the company’s main Oz behind the virus-control curtain, right? Kelly took a stab at flight and health safety anyway:

The problem is not being on the airplane … the problem is what you do off the airplane, quite frankly.

What is this, an attitude adjustment from Coach Conrad? It’s not what you do ON the field, you frivolous little so and so.

Why didn’t I see it before? The problem isn’t the thermal detonator — it’s what you do with the thermal detonator, quite frankly! Much in the way that earthquakes don’t kill people … buildings do. (Thanks, Bill Nye.)

First, all this is irresponsible as hell. Worse, it’s painfully transparent. You and I both know the state the airlines are in. You and I also know that airlines aren’t that great at PR … usually.

I do know when it’s painfully obvious a company is grinning through a grimace, bleeding cash like a stuck pig, with a balance sheet drier than a sunbaked saltine and no juicy stimulus in sight.

I know, I know, you’re already writing in. I’m not your pen pal, nor your health adviser, nor an epidemiologist myself.

But I do know when it’s painfully obvious a company is grinning through a grimace, bleeding cash like a stuck pig, with a balance sheet drier than a sunbaked saltine and no juicy stimulus in sight.

First, the push came to LUV when the airline asked employees if they, you know, wouldn’t mind a pay cut to continue the no-layoff streak while other airlines chose the scorched-earth route. (It didn’t work out, by the way.)

Bad optics? We’re just getting started.

The demand for travel is stronger in November and December than it has been even over the last couple of months, but we’re still going to be down 60% or 65%. … Without the holiday demand in November and December, I’m worried about January.

Father Foresight over here should also worry about February … and March … and April. And every month until we have a vaccine rollout with enough distribution to make fliers confident enough to jet set here, there and everywhere.

Unless the world decides, “Well, $&%* it, I’m still flying” sans vaccine, LUV has much more to push through ahead.

I’m not out to steer, jeer or interfere with your personal opinions on flying, by the way. But we do want to know what you think…

Would you feel safe enough to fly tomorrow? Is the Southwest CEO bold and brash with his marketing? Or do you think he’s “keeping it real?” Which airlines do you kinda hope don’t hang on? What’s the airspeed velocity of an unladen swallow?

Let us know at

Great Stuff: Hey, Free Nuts

Thanks for tuning in to another Tuesday, another shot at Greatness. What’s on your mind as the market continues to shoot zip, zoom to the moon? What stocks are you holding on to … or cashing out?

Hit us up anytime the ranting muse strikes you. is where you (yes, you) can make your dent on that thing we call “Reader Feedback.” We’d love to hear from you!

We’ll catch you tomorrow, but don’t forget to follow us on social media too: Facebook, Instagram and Twitter.

Until next time, stay Great!

Joseph Hargett

Editor, Great Stuff