It’s no secret: I expect the stock market to rally in the second half of the year.

In fact, I have said the S&P 500 could rally double-digits from here.

Well, today, I want to let you know which sector is the one you want to own.

This is important because we’re not going to see a straight shot higher — this is going to be a volatile second half of the year.

But amidst this volatility there’s one sector that will stand out amongst the others.

It has been unloved since the start of the year. It sold off along with the rest of the stock market during the latest correction, but it is the one sector that has failed to bounce back at all.

That’s about to change. Here’s why…

A Steady Group of Stocks

The consumer staples sector isn’t one we generally think of as being unloved. It’s typically a steady group of stocks that go back as much as a century in their respective fields.

Stocks like The Procter & Gamble Co. (NYSE: PG), The Coca-Cola Co. (NYSE: KO) and Walmart Inc. (NYSE: WMT).

These stocks also tend to follow the market, at the very least.

But since the latest stock market correction, it’s a sector that has failed to recover, and is actually down more than it was during the correction.

That represents an opportunity when you understand one simple concept about the major sectors of the market — there is always a rotation.

It’s a concept I have talked about before, and have been studying for years now.

Over and over again, one thing is certain: Stocks rotate around the S&P 500 Index in a predictable fashion.

The Relative Rotation Graph™

The graphical representation is in the Relative Rotation Graph™ (RRG) concept. I’ll keep it brief today, but if you want to read more, click here.

Basically, it looks at the relative performance of a stock or sector compared to the S&P 500, and adds a momentum indicator to that. This shows that stocks or sectors rotate in a predictable fashion of moving from lagging the S&P 500, to improving, then leading, and eventually weakening again to fall back to lagging — and then do it all over again.

This is the rotation that occurs in the stock market.

Consumer Staples Sector

And right now, the consumer staples sector has drifted a significant distance from the center, which represents the S&P 500. Take a look:

Consumer Staples Sector

We can confirm this lagging segment for the sector by looking at a price chart of the sector itself. You’ll see it hasn’t participated in the rally the broader stock market has in the past couple of weeks.

Consumer Staples Sector

In fact, the sector is still down over 15% from the peak in January. The S&P 500 is down just 4%.

This is why the sector has drifted so far away from the center in the RRG, and it’s why the sector is set to rally as much as 20% from now till the end of the year.

An Extremely Rare Occurrence

Looking at the RRG, the last time the consumer staples sector was this deep into the lagging quadrant was at the start of 2017 — the sector popped 10% over the next six months.

It hasn’t been there again in the last decade.

So it’s an extremely rare occurrence to see this much deviation between a usually stable sector and the broad market. And if history is any indication, we can expect the sector to see a big rally over the next six months.

I’m looking for a 20% rally as the sector makes its way back to its highs prior to the stock market correction — a very attainable level.

Playing the Rally

There are a few ways to play the rally.

You can pick a few stocks from the sector to outperform, which could see greater than 20% gains. Some examples include Procter & Gamble, Coca-Cola and Walmart, which I mentioned earlier in this article.

You can also grab a call option on those stocks, or the sector itself.

Today, I’ll recommend grabbing a cheap call option on the sector.

You can go with the Consumer Staples Select Sector SPDR ETF (NYSE: XLP) January 18, 2019 $50 call option for around $2.25.

If the exchange-traded fund matches my 20% rally over the next six months, that would send the option up more than 300%!


Chad Shoop, CMT

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