Why does losing $5 hurt you more than winning $5 makes you feel good? It’s called loss aversion, and here’s how it impacts investors.
If you called ARKK’s top and sold it in February 2021, you would have made a lot of money. On the other hand, whoever bought ARKK from you has lost half their money in just a year’s time. Going even further, if you took your ARKK gains and put them into BRK.B on February 12, you’d be up 30% on that trade. The chances that any investors actually made that “switcheroo” are vanishingly small. The move looks good in hindsight … but at the time it would’ve seemed ludicrous to most investors. That’s why you should always follow one key rule when it comes to maximizing your long-term potential…Don’t be a trader … be an investor.
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