Mr. Roku Rising; Zoom & Gloom; Stay On TargetMarch 2, 2021by Joseph HargettGreat StuffThe Nielsen Effect For decades, Nielsen (NYSE: ) ratings were the gold standard in traditional TV viewership and ratings. While TV is no longer traditional, Nielsen still knows its target audience and what ads best suit that audience. And Roku (Nasdaq: ), the king of the streaming TV market, just made a very important deal […]
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