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Roku is one stream to rule them all Nielsen meme small Mr. Roku Rising; Zoom & Gloom; Stay On Target
by Joseph Hargett March 2, 2021 Great Stuff
The Nielsen Effect For decades, Nielsen (NYSE: ) ratings were the gold standard in traditional TV viewership and ratings. While TV is no longer traditional, Nielsen still knows its target audience and what ads best suit that audience. And Roku (Nasdaq: ), the king of the streaming TV market, just made a very important deal […]

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