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Personalized Vitamin Industry Ripe for Investment

Personalized Vitamin Industry Ripe for Investment

“Don’t forget to take your vitamins.”

We’ve all heard this maxim plenty of times throughout our lives.

Since 1935, vitamin supplements have been part of our daily routines.

Before then, our main source of vitamins came from the food we ate.

Now we have an assortment of vitamin supplements available from dozens of manufacturers.

Just looking at my family, I can see that taking a daily vitamin must have benefits.

My great-aunt, who’s well into her 90s, speaks of the wonders of taking fish oil supplements in addition to a multivitamin every day. She’s been taking fish oil all her adult life.

And I must say, as far as superb heart health, no inflammation, no diabetes, no cancer and smooth-as-silk skin goes, she’s got them in spades.

Today, when deciding what’s the best multivitamin to take, we have so many options.

A yearly visit to a primary care doctor will let a person know if they’re deficient in any nutrient. If a deficiency is found via blood work, the doctor usually recommends a supplement.

But sometimes it can be a crapshoot deciding which vitamin to take, if any.

Now it appears those days are over.

We’re living in a time where personalized nutrition is gaining momentum.

The Arena of Personalized Nutrition

According to Axiom Market Research & Consulting, the global personalized nutrition market is projected to reach $11.5 billion by 2025 and grow at a compound annual growth rate of 7% from 2020 to 2025.

Axiom states personalized nutrition is “based on biological evidence of differential responses to foods/nutrients.”

Major companies comprising this market include Nutrigenomix, a company that uses genetic testing to customize nutrition, and DNAfit, which touts a “simple, accurate DNA test for diet and fitness.”

But there’s a new player in the arena of personalized nutrition that’s making its mark.

Baze is pioneering “personalized vitamins for every day and everyone.”

Its sole mission is to fix one of the top health problems in the U.S.: nutritional imbalances.

It does this by testing nutrient levels in customers’ blood through the use of an at-home blood test device.

Baze Vitamin Test Device

This device is then mailed back to the company, where it runs a series of tests and creates a personalized nutrient report.

Once the customer receives this report, they’ll also be sent their very own personalized vitamins that will aim to fix any deficiency levels revealed in the blood test.

Baze Vitamin Testing System

A Better Way to Buy Vitamins

Baze is aiming to take the guesswork out of nutrition supplements by using your DNA to customize vitamins that are optimum for your body.

So, gone are the days of standing in a pharmacy aisle wondering which vitamin supplement you should buy.

To take advantage in the continued advances of DNA-specific health and well-being, consider investing in the Ark Genomic Revolution Multi-Sector ETF (NYSE: ARKG).

Companies in the ARKG exchange-traded fund (ETF) are on the cutting edge of the ever-burgeoning genetic testing industry.

Until next time,

Amber Lancaster

Director of Investment Research, Banyan Hill Publishing

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