They’re the first Americans to grow up with cellphones and the internet.
Their tech-savvy consumer habits transformed a handful of industries — toppling the once-mighty giants of retail, media, music and cable TV.
And now, their sights are set on another major industry that drives the U.S. economy: housing.
I’m talking about millennials — the 92 million Americans born between 1980 and 1996. They make up the biggest American generation in history — more than the baby boomers and Generation X.
And millions of them are just settling down to start families and buy homes after slogging through a difficult decade-long job market.
Millennials took on 48% of new mortgages in 2018, according to a new analysis. And, of course, when you buy a new house, you also buy furniture and other home goods — appliances, carpeting, décor and the like.
That’s why we’re seeing huge spikes in a handful of housing-related companies and industries that are central to our Bold Profits recommendations.
Millennials also stand to gain significant amounts of income from higher-paying jobs and significant amounts of wealth passed on by older generations — inheritances that, by some estimates, could top $30 trillion.
That amounts to what will be the greatest economic stimulus in U.S. history — and a lot of it will go to housing-related purchases
And by putting your money into those companies with the foresight to capitalize on the millennial buying boom — as we do with our Bold Profits picks — you can feather your own nest.
In today’s video, I discuss why millennials are such a critical part of our Bold Profits investment strategy and how to take advantage of the game-changing shifts they are bringing to the housing industry.
Check out my video below.
Bold Profits Daily
February 26, 2019
Hi this is Paul with your Bold Profits Daily.
Today I’m going to give you an update on a phenomenal opportunity I told you about last October. If you can think back, remember the doom, remember the gloom. The markets looked like they could crash. They kind of did crash. Everyone wanted to close their eyes and sell everything.
I was telling you to buy. If you go back to October 25 and check out my YouTube video, I told you to buy into what I told you was a coming housing boom driven by the millennial generation. Today I want to give you an update on what’s going on with this trade.
If you bought in to that ETF that I told you about — iShares Dow Jones U.S. Home Construction ETF (ITB) — you’d be up 21% already. That’s great! I can tell you that those gains, I believe, are going to keep coming.
Here’s why — listen carefully. I saw this weekend while I was doing my research that the millennial generation represents nearly half of the mortgage market. 48% of all mortgages taken out in 2018 were by the millennial generation.
That’s greater than the gen X, greater than baby boomers and greater than the next generation, which is called gen Z. That means that the millennial generation is beginning to control the housing market.
There are some new elements to the housing market as a result of this. First thing is that millennial generation really values affordability. Likely because they have a lot of student debt. Or, likely because we’ve had 10 years where the economy didn’t grow and they suffered through unemployment or underemployment right after coming out of college.
They are causing a boom in cities like Buffalo, New York and places in the Midwest that no one ever thinks about. That’s one aspect of this coming housing boom or this housing boom going on right now — affordability and different cities than what you normally read about. New York and San Francisco, that’s not where it’s at. It’s actually in the middle of the country.
I would tell you that this housing boom is going to continue and this ITB ETF is still good for more gains. However, take a look at this chart I put together for you. In my Profits Unlimited service, we make the millennial generation a megatrend theme we pick stocks around. We’ve been picking housing stocks that are laser-focused on this generation.
On Friday, one of these stocks went up by 26% — yes, in one day. You can see in this chart, I’ve contrasted the performance of the ETF with the performance of this stock. You can see the benefit of owning single stocks versus owning an ETF.
If you belonged to my Profits Unlimited service, you would have access to our model portfolio that includes these laser-focused stocks targeting millennial generation. You can experience gains of 25% in a single day.
I can tell you from all the responses from my readers, they love it when stocks do this. We actually had a second stock that’s exposed to the millennial generation also go up 20% on Friday because these new stocks that represent the preferences of the millennial generation are going to go up way bigger and way faster. Huge, massive gains because they are completely focused on this generation.
That’s my Bold Profits Daily for you today. Keep buying housing stocks through the ITB ETF to get in on the millennial housing boom that is going on right now. I believe it’s going to continue.
If you want huge gains quickly, consider joining Profits Unlimited and my services where we target these specialized opportunities that can go up very fast because they represent a concentrated bet on the millennial housing megatrend.
That’s my Bold Profits Daily for you today. I’ll have another one for you next week. Until then, this is Paul saying bye.
We’re already seeing how this “millennialification” of the housing industry is putting money in the pockets of subscribers to my Profits Unlimited service.
Last week two housing-related stocks in our portfolio that key on millennials skyrocketed in a single day — with one stock surging 25%, and the other soaring nearly 30%.
Another way you can home into this mega trend is to buy into a home construction exchange-traded fund (ETF) that includes companies that are targeting millennial housing trends.
It’s called the iShares U.S. Home Construction ETF (ITB). And since December 24, it is already up nearly 25%.
That’s all I have for this week. I’ll be back next week with another Bold Profits Daily.
Editor, Profits Unlimited